For Application Development & Delivery Professionals

The Forrester Wave™: Web Content Management For Digital Customer Experience, Q2 2013

Adobe Offers A Leading Combination Of Strategy And Resources

    Why Read This Report

    Web content management (WCM) software has evolved from a set of primarily technical tools for website management into broad products and suites that support the imaginations (and needs) of digital marketers creating multichannel digital experiences. In Forrester's 100-criteria evaluation of WCM vendors, we identified the 10 most significant providers in the category — Adobe, Acquia, Ektron, HP Autonomy, IBM, Microsoft, OpenText, Oracle, SDL, and Sitecore — and evaluated them in three areas: current offering, strategy, and market presence. Application development and delivery (AD&D) professionals and their marketing and business peers can use these findings to understand the new generation of WCM solutions and select the right one to support their digital customer experience requirements.
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    TABLE OF CONTENTS

    • WCM Is Evolving From Website Publishing To Digital Experience Support
    • Many Vendors Are Jumping On The Customer Experience Bandwagon
    • WCM For Digital Customer Experience Evaluation Overview
    • The Results: Adobe Leads, But Other Solid Options Are Available
    • Vendor Profiles
    • Supplemental Material
    • Related Research Documents

    TOOLS & TEMPLATES

    • Vendor Selection Aids:

      Forrester Wave™: Web Content Management For Digital Customer Experience, Q2 '13