The Fundamentals Of Highly Effective Analyst Relations

Technology Industry Workshop

Thursday, December 13, 2012Cambridge, MA
  • Thursday December 13

    • 08:30 AM - 09:00 AM

      Breakfast Reception
    • 09:00 AM - 09:15 AM

      Welcome And Introductions
    • 09:15 AM - 10:15 AM

      Analysts And The AR Challenge
      • Analysts
      • Clarifying the real AR challenge
    • 10:15 AM - 10:30 AM

      Core AR
      • The range of core AR
      • The Forrester scorecard for core AR
    • 10:30 AM - 10:45 AM

      Break
    • 10:45 AM - 12:30 PM

      AR Strategy
      • Components of an AR strategy
      • Analyst tiering
    • 12:30 PM - 01:30 PM

      Lunch
    • 01:30 PM - 03:15 PM

      Preparing To Get Your Message Out
      • Spokespeople
      • Messaging
      • Customer references
      • Campaigns
    • 03:15 PM - 03:30 PM

      Break
    • 03:30 PM - 04:30 PM

      Analyst Interactions
      • Briefings
      • Reports and major evaluations
      • Analyst requests
    • 04:30 PM - 05:00 PM

      Managing AR
      • Research access
      • Systems and automation
      • Progress reporting
      • Optional processes
      • Skills and responsibilities
    • 05:00 PM - 05:15 PM

      Wrap-Up