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Description
Mobile is shaking up the business of insurance. Not since the advent of the PC Internet has the insurance market been served up such an attractive — and vexing — means to reach consumers and distributors. Why? Because mobile's persistent connectivity offers insurers a continuous opportunity to connect with customers and agents in a highly relevant, contextual, and immediate way. And as mobile devices change in form and become even more feature/function dense, these helpful assistants will shift from simply being a handy access means to an insurance provider's mobile web to driving highly context-aware customer engagement — and consumer activism.
Agenda:
- What's the state of mobile in insurance?
- What fundamental changes is mobile driving in insurance business models?
- What five steps should you take to future-proof your mobile insurance strategy?
Vendors mentioned: CastLight, Ginger.io, Innovation Group, Security First, and Symbility.
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