Forrester

Why Read This Report

Mobile messaging is somewhat dull today, but it is on the verge of becoming more interesting as it transitions from a nuts-and-bolts telecom model to an Internet model with rich feature sets. Messaging has moved far beyond person-to-person communication. Now it is among people and machines, push and pull, and embedded in application experiences. Messaging is used to deliver and retrieve information as well as to deliver services. As mobile messaging undergoes this massive shift, eBusiness professionals must prepare for the new opportunities and challenges. eBusiness professionals will have new opportunities for immediate, highly contextual engagement with consumers to spur action if they use emerging mobile messaging features effectively.