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For Marketing Leadership Professionals

The Future Of Search Marketing

And What You Should Do About It

August 11, 2010

By Shar VanBoskirk with Emily Riley, Kate van Geldern, Angie Polanco

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Why Read This Report

Search marketing faces a number of changes that will force interactive marketers to think more like business planners than like channel managers. While we expect the future of search to extend Google's dominance overall, Google won't march unfettered into new territory. New pressures on traditional paid search will decrease Google's core keyword ad revenue. And regulation will come into play as Google sets its sights on television.
Tags: Brand & Product Web Sites, Consumer Electronics & Technology, Interactive Marketing Strategy and Process, Search Marketing
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TABLE OF CONTENTS

  • Search Gets More Sophisticated

  • WHAT IT MEANS

    Google's Dominance Crosses Channels
  • Related Research Documents

TOOLS & TEMPLATES

  • Models & Calculators:

    Users Rely On Different Tools To Find Search Engines Today

 
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