For Marketing Leadership Professionals

The Future Of Search Marketing

And What You Should Do About It

    Why Read This Report

    Search marketing faces a number of changes that will force interactive marketers to think more like business planners than like channel managers. While we expect the future of search to extend Google's dominance overall, Google won't march unfettered into new territory. New pressures on traditional paid search will decrease Google's core keyword ad revenue. And regulation will come into play as Google sets its sights on television.
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    TABLE OF CONTENTS

    • Search Gets More Sophisticated
    • WHAT IT MEANS

      Google's Dominance Crosses Channels
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