Why Read This
Gone are the days when most brands offered just one or two international sites: Today, a global eCommerce footprint is the end goal. To reach that goal, companies are taking a strategic look at the opportunities around the globe and balancing the size of each market with factors such as ease of entry and the competitive landscape. Their approaches have shifted substantially over the past few years and now take into account the new technologies and solutions available to help streamline market entry. In this report, we examine how eCommerce organizations are tackling global markets, where they're falling short, and what they can do to maximize the opportunities abroad. This report updates our report of the same title that was originally published on April 17, 2013.
Tags: B2C eCommerce, eCommerce, eCommerce Platforms & Technologies, Financial Services, Globalization & Localization, Marketing & Strategy, Online Shopping, Retail, Retail Payments, Shipping & Logistics, Transportation & Logistics