Forrester

Why Read This Report

It is an "interesting" time to be a consumer product strategist at a technology or services company: The technologies we have been waiting for have finally hit the mainstream, and new technologies are emerging from the lab — but the consumer market and financial world are in the worst slump for at least 30 years. While it might seem counter-intuitive in a recession to talk about shifting your product strategy up a gear, it would be more dangerous to neglect this for the next year or two until conditions improve. Keeping sight of your medium- to long-term strategy while looking critically at what sort of firm you are will be vital in navigating these considerable short-term challenges.