For Marketing Leadership Professionals

The Interactive Brand Ecosystem

Put Interactive Marketing At The Heart Of Your Branding Campaigns

    Why Read This Report

    Your customers have entered an era of interactivity; it's time for your branding campaigns to catch up. Rather than continue to develop your brand in 30-second snippets and hope you can build a website to match, put your interactive presence at the core of a multilayered brand ecosystem. Use interactive owned media as the home of your big idea and your deepest customer engagements; distribute those engagements to a broader audience using social media and mobile media; and use bold online and offline paid media programs to create mass reach.
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    TABLE OF CONTENTS

    • The Old Model Of Branding Must Change
    • Build Your Brand Ecosystem Around An Interactive Core
    • Push Big Ideas Out And Drive Audiences In
    • RECOMMENDATIONS

      Connect The Three Layers To Bring Your Ecosystem To Life
    • WHAT IT MEANS

      Interactive Marketers Must Step Up
    • Supplemental Material
    • Related Research Documents