Forrester

Why Read This Report

Consumer product strategists hold a wide variety of job titles. Despite these varying titles, they share a great number of job responsibilities with one another. Each of these job responsibilities maps to a phase of the life cycle of the product they manage. Forrester benchmarked a number of specific job duties using a panel survey of consumer product strategy professionals. Consumer product strategists should use benchmarking to improve their job effectiveness, to establish new career goals, and to attain career advancement.