For Customer Insights Professionals

The Keys To A Social Intelligence Command Center

    Why Read This Report

    If you represent a large consumer brand, consider a social intelligence command center — a dedicated resource for listening to the groundswell. A command center like this can improve your crisis management, marketing measurement, customer support, market research, and engagement marketing strategies. At a price of $1 million or more, command centers are best for popular brands that generate a lot of discussion or have millions of customers. If you do build a command center, follow the four best practices for success: 1) Staff the right people for the job; 2) define a measurable purpose; 3) leverage a listening platform; and 4) establish a repeatable process. This is an update to the 2011 "Centralize Social Intelligence With A Command Center" report, with new examples for the social intelligence playbook.

    US $ 499
    Become A Client

    Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

    Already A Client?
    Log in to read this document.

    TABLE OF CONTENTS

    • Firms Seek Ways To Manage Online Conversation
    • Best Practices For The Social Intelligence Command Center
    • Forrester's Social Intelligence Command Center Next Practices
    • Identifying Your Challenges
    • Case Studies
    • Supplemental Material
    • Related Research Documents