For Customer Insights Professionals

The Lead-Nurturing Payoff For The Tech Industry

Engage With Early-Stage Buyers, Drive Pipeline And Revenue Performance

Why Read This Report

Today's empowered technology buyers are two-thirds of the way through their buying process before they engage with tech vendors' sales teams. Forrester believes that a robust lead-nurturing program gives tech companies the opportunity to engage with buyers in the early, formative stages of their buying cycles to develop a personal relationship that will shape the buying process and affect sales outcomes. But tech marketers need to transform and mature their current lead-nurturing processes to take advantage of the results that lead nurturing is already delivering for tech marketing leaders — more leads, shorter sales cycles, higher close ratios, less discounting, and more revenue per transaction.
US $ 499
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.


  • Lead Nurturing Closes An Expanding Gap In The Tech Buyer Engagement
  • Lead Nurturing Is A Marketing, Not A Sales, Mandate
  • Lead Nurturing Is Delivering L2RM Results
  • Tech Marketers Need To Rethink Nurturing
  • Lead Nurturing Requires Lockstep Marketing And Sales Alignment
  • Understand Before You Automate

    Make Lead Nurturing The Centerpiece Of Lead-To-Revenue Management

    Lead Nurturing Gives Marketing The Opportunity To Drive Revenue Results
  • Supplemental Material
  • Related Research Documents