For Customer Insights Professionals

The Listening Platform Landscape – A Social Computing Report

New Solutions Extend Beyond Tracking To Deliver Consumer Insights

Why Read This Report

Consumers continue to use social technologies to wrestle control of brands away from organizations. Marketers operating in this hyper-inclusive environment must go beyond simply tracking brand mentions and impressions and get at the root of the discussion. Enter listening platforms. Listening platforms are an emerging technology solution category — with origins in the brand monitoring market — that allows marketers to track discussions, understand sentiment, identify influencers, and use the resulting insights to improve market research, positioning, and overall marketing strategy.
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