For Customer Insights Professionals

Deciphering A Fragmented Customer Analytics Ecosystem

    Why Read This Report

    With the increased focus on data-driven marketing, few firms have the budgets, technology capabilities, or analytical skills to advance their analytics agendas internally, and they frequently turn to extended analytics ecosystems for guidance. Firms must navigate a complex vendor marketplace of analytics technology, software, and service providers. This report of the customer analytics playbook is an update to the report of the same name originally issued to clients on November 30, 2012. It outlines categories of customer analytics vendors and breaks down the capabilities of the players in this ecosystem. In this updated report, we revise vendor examples to reflect acquisitions and market shifts.
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    TABLE OF CONTENTS

    • Analytics Is A Critical Ingredient Of Customer Intelligence
    • Firms Seeking Customer Analytics Help Have Two Primary Options
    • Dig Deeper When Choosing Technologies For Your Analytics Ecosystem
    • RECOMMENDATIONS

      Don't Jump Into Vendor Selection Without A Road Map For Due Diligence
    • Related Research Documents