For Customer Insights Professionals

Deciphering A Fragmented Customer Analytics Ecosystem

Why Read This Report

With the increased focus on data-driven marketing, few firms have the budgets, technology capabilities, or analytical skills to advance their analytics agendas internally, and they frequently turn to extended analytics ecosystems for guidance. Firms must navigate a complex vendor marketplace of analytics technology, software, and service providers. This report outlines categories of customer analytics vendors and breaks down the capabilities of the players in this ecosystem. In this updated report of the customer analytics playbook, originally published as "The Marketing And Customer Analytics Software Landscape" in October 2009, we include customer analytics services as a category of vendors to consider in your customer analytics ecosystem.
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TABLE OF CONTENTS

  • Analytics Is A Critical Ingredient Of Customer Intelligence
  • Firms Seeking Customer Analytics Help Have Two Primary Options
  • Dig Deeper When Choosing Technologies For Your Analytics Ecosystem
  • RECOMMENDATIONS

    Don't Jump Into Vendor Selection Without A Road Map For Due Diligence
  • Related Research Documents