FOR Marketing Leadership PROFESSIONALS

The Marketing Mix Optimization Playbook


The Scientific Method Comes To Marketing




When making their investment decisions across the marketing mix, senior marketers face the constant challenge of coping with the proliferation of communication and engagement platforms while facing higher levels of scrutiny from chief executive officers and chief financial officers on how marketers affect business outcomes. Unprecedented access to a wealth of customer behavior data and more powerful analytical tools allow marketers to assess the art and science of their marketing efforts. This playbook ...

Read more

PLAYBOOK RESEARCH

video thumbnail

Marketing Mix Optimization

Playbook frameworks guide your critical decisions with integrated reports, tools, and objective insights. This Playbook helps you understand the opportunities of different media platforms, develop a business case, and successfully deploy models that link your programs to business outcomes.Watch the video.

playbook icon

Perfect the art and science of growth.

With mobile, social, and other technologies shifting power directly to the consumer, setting a clear strategic course has never been more challenging for marketing leaders. Learn how Forrester Consulting can help.