FOR Application Development & Delivery PROFESSIONALS

The Mobile App Development Playbook


Build Great Mobile Apps That Drive Engagement




The mobile shift is driving your business peers and customers to expect (and demand) support across a wide variety of smartphones and tablets. But building mobile apps is different from building websites or traditional Windows-centric client/server applications. And it's not just the technologies that are different — you'll have to change your development processes to be faster and to produce higher-quality apps in order to meet higher expectations. This executive overview describes Forrester's ...

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PLAYBOOK RESEARCH

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Mobile App Development

Playbook frameworks guide your critical decisions with integrated reports, tools, and objective insights. This Playbook helps you prioritize, source, and build a mobile app strategy that delivers contextual customer experiences. Watch the video.

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Create a people-centric strategy.

With mobile, social, and other technologies changing how your employees work and how your company does business, building adaptive solutions has never been more challenging for application development and delivery professionals. Learn how Forrester Consulting can help.