FOR Application Development & Delivery PROFESSIONALS

The Mobile App Development Playbook


Build Great Mobile Apps That Drive Engagement




The mobile shift is driving your business peers and customers to expect (and demand) support across a wide variety of smartphones and tablets. But building mobile apps is different from building websites or traditional Windows-centric client/server applications. And it's not just the technologies that are different — you'll have to change your development processes to be faster and to produce higher-quality apps in order to meet higher expectations. This executive overview describes Forrester's ...

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PLAYBOOK RESEARCH

Overview: Build Great Mobile Apps That Drive Engagement
June 28, 2012 | Jeffrey S. Hammond
Vision: The Future Of Mobile Application Development
January 17, 2013 | Jeffrey S. Hammond
Landscape: Mobile Feast Or Beggar's Banquet?
January 24, 2013 | Michael Facemire
Business Case: Putting A Price On Your Mobile Strategy
January 22, 2013 | Michael Facemire
Assessment: Assess Your Mobile Development Strategy
Coming April
Strategic Plan: Building Mobile Apps? Start With Web; Move To Hybrid
January 05, 2012 | Jeffrey S. Hammond
Road Map: You Don't Need A Mobile Roadmap, You Need A Multi-Channel Roadmap
Coming July
Organization: Organize Your Mobile Teams
Coming July
Processes: Build Five-Star Mobile Apps
November 07, 2012 | Jeffrey S. Hammond
Tools And Technology: Choose The Right Mobile Development Solutions For Your Organization
May 06, 2013 | Jeffrey S. Hammond
Performance Management: Deploying Mobile Apps That Sell Themselves
Coming July
Benchmarks: Strategies For Testing Mobile Apps
May 23, 2012 | Margo Visitacion
Continuous Improvement: Manage Your Mobile Application Performance
Coming July
Continuous Improvement: Manage Your Mobile Application Performance
Coming July
Road Map: You Don't Need A Mobile Roadmap, You Need A Multi-Channel Roadmap
Coming July
Organization: Organize Your Mobile Teams
Coming July
Performance Management: Deploying Mobile Apps That Sell Themselves
Coming July
Tools And Technology: Choose The Right Mobile Development Solutions For Your Organization
May 06, 2013 | Jeffrey S. Hammond
Assessment: Assess Your Mobile Development Strategy
Coming April
Landscape: Mobile Feast Or Beggar's Banquet?
January 24, 2013 | Michael Facemire
Business Case: Putting A Price On Your Mobile Strategy
January 22, 2013 | Michael Facemire
Vision: The Future Of Mobile Application Development
January 17, 2013 | Jeffrey S. Hammond
Processes: Build Five-Star Mobile Apps
November 07, 2012 | Jeffrey S. Hammond
Overview: Build Great Mobile Apps That Drive Engagement
June 28, 2012 | Jeffrey S. Hammond
Benchmarks: Strategies For Testing Mobile Apps
May 23, 2012 | Margo Visitacion
Strategic Plan: Building Mobile Apps? Start With Web; Move To Hybrid
January 05, 2012 | Jeffrey S. Hammond

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Mobile App Development

Playbook frameworks guide your critical decisions with integrated reports, tools, and objective insights. This Playbook helps you prioritize, source, and build a mobile app strategy that delivers contextual customer experiences. Watch the video.

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Create a people-centric strategy.

With mobile, social, and other technologies changing how your employees work and how your company does business, building adaptive solutions has never been more challenging for application development and delivery professionals. Learn how Forrester Consulting can help.

 
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