Why Read This
This report gives eBusiness and channel strategy professionals at banks a vision for what the future of mobile banking will be and why it is critical to develop a clear mobile strategy focused on customer needs and business objectives. From the boardroom to the water cooler, executives and employees are thinking and talking about what the future of mobile banking will be and how urgent it is for banks to prioritize mobile initiatives. This report outlines Forrester's vision of how digital banking teams in developed economies can seize the opportunities arising from engagement with customers and prospects through mobile touchpoints.
Tags: Banking, Consumer Mobile Activities, Consumer Mobile Adoption, Consumer Mobile Devices, Consumer Mobility, Contactless & Mobile Payments, eCommerce, Financial Services, Marketing & Strategy, Mobile Apps, Mobile Banking, Mobile Commerce (mCommerce), Retail Payments