FOR eBusiness & Channel Strategy PROFESSIONALS

The Mobile Banking Strategy Playbook


Building A World-Class Mobile Banking Strategy




Mobile banking is the most important strategic change in retail banking in more than a decade. Yet too many banks have taken a haphazard approach to mobile strategy, rolling out apps and features without a rigorous assessment of where customers' expectations and business objectives align. The mobile banking strategy playbook provides insights for all banking eBusiness and channel strategy professionals — from those just beginning their mobile banking journey to experienced leaders who are looking ...

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PLAYBOOK RESEARCH

Business Case: Justifying Investment In Mobile Banking
Assessment: Assess Your Mobile Banking Maturity
Strategic Plan: Getting Mobile Banking Strategy Right
Organization: Assemble An Effective Mobile Banking Team
Tools And Technology: Building Next-Generation Mobile Banking
Performance Management: The Mobile Banking Metrics That Matter
Continuous Improvement: Optimize Your Mobile Banking Strategy
Organization: Assemble An Effective Mobile Banking Team
Assessment: Assess Your Mobile Banking Maturity
Business Case: Justifying Investment In Mobile Banking
Performance Management: The Mobile Banking Metrics That Matter
Strategic Plan: Getting Mobile Banking Strategy Right
Tools And Technology: Building Next-Generation Mobile Banking
Continuous Improvement: Optimize Your Mobile Banking Strategy

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Mobile Banking Strategy

Playbook frameworks guide your critical decisions with integrated reports, tools, and objective insights. This Playbook helps you develop and implement a successful mobile banking strategy​​, including organization and governance, technology selection, best practices, ​measurement, and continuous improvement.Watch the video.

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Boost relevance and revenue.

With mobile, social, and other technologies shifting power directly to the consumer, setting a clear strategic course has never been more challenging for marketing leaders. Learn how Forrester Consulting can help.