For eBusiness & Channel Strategy Professionals

The Mobile Insurance Metrics That Matter

Why Read This Report

Insurers have taken the mobile plunge and rolled out myriad portable apps and websites that help customers research, buy, and service their insurance needs. But in order for mobile strategies to deliver a business payoff, digital insurance teams need to provide management with the insights and metrics that will justify current mobile investments and validate future ones. In this mobile insurance strategy playbook report, Forrester addresses the value of mobile measurement, the indicators that prove mobile business value, and how to build a mobile measurement strategy that will take your firm to an always-ready mobile future state.
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TABLE OF CONTENTS

  • Set Up For Mobile Success By Investing In Measurement
  • Establish Metrics That Measure Customer And Business Outcomes
  • RECOMMENDATIONS

    Embed Metrics To Build A Strategy That's Mobile Future-Ready
  • Supplemental Material
  • Related Research Documents