FOR Marketing Leadership PROFESSIONALS

The Mobile Marketing Playbook


The Path To Mobile Marketing Mastery




Many marketers realize that more and more customers are mobile-dominant, but few recognize the bigger picture: the ballooning numbers of what Forrester calls always addressable customers — people who use at least three Internet-connected devices in multiple places several times a day. Already, 38% of US online adults are part of this tidal wave, and it's swelling fast. This playbook reveals how fast and lays out a clear path for interactive marketers to effectively attract and retain these ...

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PLAYBOOK RESEARCH

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Mobile Marketing

Playbook frameworks guide your critical decisions with integrated reports, tools, and objective insights. This Playbook helps you assess your company’s current mobile maturity, build a case for improvements, craft your strategy, select partners, execute on plan, and measure your efforts against the competition. Watch the video.

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Perfect your approach.

With mobile, social, and other technologies shifting power directly to the consumer, setting a clear strategic course has never been more challenging for marketing leaders. Learn how Forrester Consulting can help.