Many marketers realize that more and more customers are mobile-dominant, but few recognize the bigger picture: the ballooning numbers of what Forrester calls always addressable customers — people who use at least three Internet-connected devices in multiple places several times a day. Already, 38% of US online adults are part of this tidal wave, and it's swelling fast. This playbook reveals how fast and lays out a clear path for interactive marketers to effectively attract and retain these ...
Playbook frameworks guide your critical decisions with integrated reports, tools, and objective insights. This Playbook helps you assess your company’s current mobile maturity, build a case for improvements, craft your strategy, select partners, execute on plan, and measure your efforts against the competition. Watch the video.
Perfect your approach.
With mobile, social, and other technologies shifting power directly to the consumer, setting a clear strategic course has never been more challenging for marketing leaders. Learn how Forrester Consulting can help.