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Description
Consumers are rapidly changing the way they think about companies and how they serve them. Welcome to the mobile mind shift — the expectation that any desired information or service is available, on any appropriate device, in context, at a person's moment of need. The index informs companies how quickly it must move on providing mobile content and service to its customers. This webinar reviews interesting, counterintuitive differences among consumer targets on the speed of their adoption of the mobile mind shift.
Agenda:
- Understanding The Mobile Mind Shift
- Introducing The Mobile Mind Shift Index (MMSI) And How To Use It
- Reviewing Interesting MMSI Differences Among Consumer Segments In The US And Europe
- Examining How The MMSI Informs The Level Of Mobile Urgency A Company Faces
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