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For Marketing Leadership Professionals

The New Interactive Marketing Maturity Model

How CORE Can Help Improve Your Interactive Sophistication

July 27, 2011

By Shar VanBoskirk with Emily Riley, Christine Spivey Overby, Kate van Geldern, Jennifer Wise, Angie Polanco

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Why Read This Report

Interactive marketer maturity today looks strikingly like it did when we introduced our original interactive marketing maturity model in 2008. This is likely due to increased market complexity and because marketers don't know which organization, technology, measurement, and planning efforts to pursue. Applying Forrester's CORE framework to our interactive marketing maturity model can help you diagnose your priorities, weigh your weaknesses, and plot a specific course for advancement.
Tags: Interactive Marketing Strategy and Process, Marketing Automation, Marketing Measurement, Marketing Organization & Culture, Marketing Organizational Structure, Media Mix, Online Marketing Technology
US $ 499
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TABLE OF CONTENTS

  • Interactive Marketer Maturity Idles
  • CORE Can Help You Mature

  • RECOMMENDATIONS

    Use Your Role To Foster Progress
  • Supplemental Material
  • Related Research Documents

TOOLS & TEMPLATES

  • Document Templates:

    Use Forrester's Maturity Model To Diagnose Specific Weaknesses

  • Document Templates:

    Determine The CORE Directive Most Critical For You

 
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