Why Read This
"Privacy is dead": It's a trope so often repeated you might actually think it's true. But in the age of smartphones and sensors, privacy is not only possible, it's essential for building trust, the foundational currency of social, mobile, and local services. Context is key: Businesses crave insight into the context in which consumers are using their products, and consumers want businesses to deliver contextually relevant services. Contextual privacy is a framework for negotiating the collection and use of personal data that ensures a fair value exchange for both the customer and the business. This report will explain what contextual privacy is, why you must adopt it, the best practices we see today, and the ones we expect to see tomorrow.