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For Application Development & Delivery Professionals

The New Software Paradigm: Buy-, Deploy-, And Pay-As-You-Like – A BT Futures Report

New Flexible Business Models Cannibalize Traditional Software Markets

August 01, 2012

By Holger Kisker with Pascal Matzke, Michael Yamnitsky, Enza Iannopollo

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Why Read This Report

Software is the biggest and fastest growing of all tech industry segments. However, its growth is fueled by disruption — new technologies and changing market demand are cannibalizing traditional business models. Priorities are shifting from back-office, administrative applications to solutions that provide higher business value and insights, including business intelligence, process optimization, and collaboration software. And business models are changing at the same time. In this report, we highlight the disruptive new licensing, deployment, and pricing models that lead to an overall transformation of how software will be bought, implemented, and used in the future.

Tags: Application Management, Application Strategy & Selection, Business Models, Corporate Strategy, IT Infrastructure & Operations, IT Spending Forecasts, Packaged Applications, Product & Solutions Strategies, Software Distribution, Software-as-a-Service (SaaS), Tech Sector Economics, Technology, Technology Adoption Data, Technology Pricing & Licensing, Technology Product Strategies
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TABLE OF CONTENTS

  • Subscriptions Cannibalize Traditional License Models
  • License Agreements Need To Provide More Scalability And Flexibility
  • Flexible Licensing Spreads Across All Deployment Models
  • Subscription Licensing Involves Significant Change Management

  • WHAT IT MEANS

    Buy-, Deploy-, Pay-As-You-Like Will Become The New Software Paradigm
  • Supplemental Material
  • Related Research Documents
 
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