Why Read This
Information and knowledge management (I&KM) professionals who support public-facing Web sites face a potpourri of product options from software vendors. Currently, persuasive content functions — such as content services, analytics, and more — remain siloed in products from Web content management (WCM) and enterprise marketing vendors, among others. While the idea of a single solution for online customer engagement is appealing to organizations, the reality is that no single platform will meet all of their needs. To support the rich, dynamic experiences that customers have grown to expect on the Web, I&KM pros need to strategically knit together a mix of on-premise and cloud offerings from an ecosystem of providers.
Tags: Content-Centric Applications, Customer Analytics, Customer Engagement, Customer Experience Management, Customer Relationship Management (CRM), Enterprise Content Management, Information Management, IT Spending Forecasts, Packaged Applications, Sourcing & Procurement, Sourcing Strategy & Execution, Tech Sector Economics, Technology Adoption Data, Web Analytics, Web Design & Usability