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For CIO Professionals

The Personal Cloud: Transforming Personal Computing, Mobile, And Web Markets – A BT Futures Report

An Empowered Report: Sizing The Opportunity As Individuals Embrace New Services For Managing Their Work And Personal Digital Lives

June 06, 2011

By Frank E. Gillett with Christopher Mines, Ted Schadler, Michael Yamnitsky, Heidi Shey, Amelia Martland, Reedwan Iqbal

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Why Read This Report

The personal computing experience for individuals is broken, ruptured by the fragmentation of personal information across PCs and mobile devices and the scattering of content across a multitude of online services. This report for vendor strategists describes the emerging personal cloud ecosystem, which will dramatically transform market opportunities for web properties, PC makers, OS providers, mobile device manufacturers, ISPs and telcos, and enterprise software vendors. We spell out the emerging set of personal cloud core and component services, the three leading players and a variety of contenders, and the range of information types handled by personal cloud services. We forecast the number of users and paying subscribers to personal cloud services through 2016, and break down the business models behind what will become a $12 billion market.
Tags: Brand & Product Web Sites, Client Computing Hardware, Client Systems, Cloud Computing, Enterprise Mobile Devices, Enterprise Mobility, Information Management, Infrastructure Architectures, Interactive Marketing Strategy and Process, IT Infrastructure & Operations, Personal Cloud, Pricing Strategies, Product & Solutions Strategies, Tech Sector Economics, Technology Product Strategies
US $ 2495
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TABLE OF CONTENTS

  • The Personal Computing Experience Is A Victim Of Its Own Success
  • Introducing Personal Cloud: A New Model For Personal Computing
  • Market Forecast: $6 Billion In Direct Revenue And A Total Of $12 Billion By 2016
  • User's Personal Clouds Will Contain Many Types Of Information And Content
  • Three Players Lead With Broad Capabilities, But Key Startups Drive Innovation

  • WHAT IT MEANS

    The "P Cloud" Will Transform Markets, Products, And Business Models

  • RECOMMENDATIONS

    Prepare For Major Opportunity And Turbulence Selling To Individuals
  • Supplemental Material
  • Related Research Documents

TOOLS & TEMPLATES

  • Models & Calculators:

    US Consumers Experience A Broad Set Of Personal Computing Challenges

  • Models & Calculators:

    Forecast: US Individuals With Two Or More PCs Or Smartphones Forecast, 2008 to 2016

  • Models & Calculators:

    Forty-One Percent Of US Information Workers Now Use Personal Cloud Services At Work

  • Models & Calculators:

    Overall, Twenty-Eight Percent Of All US Online Adults Now Use Personal Cloud Services

  • Models & Calculators:

    Forecast: US Personal Cloud Subscribers, 2010 to 2016

  • Models & Calculators:

    Forecast: US Personal Cloud Subscription Revenue, 2010 to 2016

 
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