CLIP THIS INQUIRY

Select a group:

Group Name
Create New GroupClip

CLIP THIS FLOW

Select a group:

Group Name
Create New GroupClip

For Marketing Leadership Professionals

The Products That Lose When Tablets Win – A Digital Home Report

Cannibalization Will Accelerate With The Next Wave Of Tablet Buyers

June 16, 2011

By Sarah Rotman Epps with J. P. Gownder, Annie E. Corbett

  • 1254 downloads
  • 0 comments
  • Rating:

Why Read This Report

Product strategists regard tablets with an anxious eye, pondering the extent to which tablets will cannibalize products like newspapers, magazines, laptops, netbooks, and TVs. Forrester's data reveals that cannibalization will unfold in different phases. The first generation of tablet owners is making tradeoffs with their time but not necessarily with their money. The next generation of tablet owners is enthusiastic about all kinds of gadgets, but their reality is constrained by lower incomes and stricter budgets. But there's a silver lining for product strategists, too: Tablet buyers show increased demand for home networking and cloud services, e-printing, and DLNA-supported devices that enable content sharing within the home.
Tags: Brand & Product Web Sites, Client Computing Hardware, Consumer Mobile Devices, eCommerce, eReaders, Go-To-Market Strategies, IT Infrastructure & Operations, Mobile Channel for Consumers, News, Portable Media Players, Product & Solutions Strategies, Product Portfolio Strategies, Tablets, Technology Product Strategies, Television
US $ 499
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.

TABLE OF CONTENTS

  • Product Strategists See Tablets As Both Friend And Foe
  • Current Tablet Owners Make Tradeoffs With Time, Not Money
  • Tablet Cannibalization Will Be Only One Contributor To Soft PC Sales
  • Context Shows Products' Vulnerability — And Strength — Versus Tablets
  • Tablets Also Introduce Opportunity For Complementary Product Growth

  • WHAT IT MEANS

    Usage Cannibalization Will Lead To Sales Cannibalization For Some Products

  • RECOMMENDATIONS

    Align Your Product Strategy With Tablet Growth
  • Supplemental Material
  • Related Research Documents
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart