Why Read This
Kick-starting an agile commerce transformation can be a daunting prospect for an eBusiness professional. Firms are investing tens and even hundreds of millions of dollars in the wholesale transformation of their customer experience, organization structures, processes, technology platforms, and measurement structures in order to achieve a new level of customer centricity and agility. While the rewards can be huge, such a multimillion-dollar investment must compete with other traditional business priorities for funding. eBusiness professionals who have embarked on an agile commerce transformation are seeing very positive results, and many have been able to make the case to their C-suite that such a wholesale digital transformation is a key strategic enabler for future business success. This report outlines some of the tips, techniques, and frameworks that eBusiness professionals are using to justify agile commerce investment; it also shares some real-world examples of the results that firms are seeing.