Why Read This
Kick-starting a digital business transformation can be a daunting prospect for an eBusiness professional. Firms are investing tens and even hundreds of millions of dollars in the wholesale transformation of their customer experience, organization structures, processes, technology platforms, and measurement structures in order to achieve a new level of customer centricity and agility. While the rewards can be huge, such a multimillion-dollar investment must compete with other traditional business priorities for funding. eBusiness professionals who have embarked on a digital business transformation are seeing very positive results, and many have been able to make the case to their C-suite that digital business is a key strategic enabler for future success. This report outlines some of the tips, techniques, and frameworks that eBusiness professionals are using to justify digital business investment; it also shares some real-world examples of the results that firms are seeing. This report replaces "The ROI Of Agile Commerce," originally issued to clients on September 26, 2013.