Forrester

Why Read This Report

Companies spend millions of dollars managing customer correspondences. Automation through technologies such as enterprise content management (ECM) enables businesses to churn out countless paper and electronic mailings, which are often never read. Along with increasing automation, today's customer communications must create new business opportunities. Evaluating the ROI of correspondence management proves that organizations can realize a return within a year by optimizing content production, consolidating vendors and systems, and reducing paper usage. This ability to realize a return on investment helps make customer communications management (CCM) software a good investment despite poor economic conditions.