For eBusiness & Channel Strategy Professionals

The ROI Of Mobile Investing And Mobile Trading

Making The Business Case For Mobile Efforts At Wealth Management Firms

Why Read This Report

Mobile has become a high priority for eBusiness teams at wealth management and investment firms. In the US, the proportion of online adults who use the mobile channel to manage their investments rose from 7% two years ago to 11% at the end of 2010. To help mobile strategists at wealth management firms calculate the potential return on investment (ROI) of mobile initiatives, Forrester developed a model based on the estimated costs and projected benefits of launching a mobile website, a downloadable app, and SMS alerts in support of mobile investing and trading. Our model yields two separate ROI estimates: a 31.2% return in the first year for a direct brokerage firm with 1 million clients overall, and a 17.7% return in year one for a full-service investment firm of the same size. As more investors adopt mobile, the ROI will improve.
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TABLE OF CONTENTS

  • As Investment Firms Eye Mobile, eBusiness Teams Look To Make The Business Case
  • Estimating The ROI Of Mobile Investing Means Understanding Costs And Benefits
  • Full-Service And Direct Firms Can Expect Different Gains From Mobile
  • WHAT IT MEANS

    Rising Adoption And Innovative Use Of Mobile Will Boost ROI In The Future
  • RECOMMENDATIONS

    Your Results Will Vary — So Don't Neglect To Do The Math
  • How Forrester Can Help
  • Supplemental Material
  • Related Research Documents

TOOLS & TEMPLATES

  • Document Templates:

    How Top US Investment Firms Serve Clients Through The Mobile Channel Today

  • Best Practice Assessments:

    Mobile Investors Show Greater Interest In Opening Deposit Accounts With Brokerages