CLIP THIS INQUIRY

Select a group:

Group Name
Create New GroupClip

CLIP THIS FLOW

Select a group:

Group Name
Create New GroupClip
This is the Business Case report in The B2B Online Community Playbook.

For Marketing Leadership Professionals

The ROI Of "Owner" Communities

February 14, 2013

By Zachary Reiss-Davis, Shaheen Parks with Bradford J. Holmes, Kim Celestre, Tyler Otte

  • 193 downloads
  • 0 comments
  • Rating:

Why Read This Report

Two of the most common questions we receive from B2B marketers are "How do I know if it's worth having a community?" and "How can I prove to my executives that my community is worth their investment?" In this report, we present an ROI framework with a reference model based on Forrester's Total Economic Impact™ (TEI) methodology that you can use to either show the potential value of a community that you are planning or estimate the current ROI of your existing B2B community.
Tags: Acquisition Marketing, B2B Marketing, Community Management, Interactive Marketing Strategy and Process, Lead Generation, Lead Management, Marketing & Strategy, Marketing Measurement, Marketing Methods, Marketing ROI, Media Mix, Social Marketing, Social Media, Technology Product Strategies
US $ 499
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.

TABLE OF CONTENTS

  • The ROI Of Community Marketing
  • Calculated ROI For A Reference Model, SMB, B2B, High-Tech Community

  • RECOMMENDATIONS

    To Prove Value, You Must Measure
  • Supplemental Material
  • Related Research Documents
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart