For Marketing Leadership Professionals

Get Approval To Fund Your Social Marketing Initiative

Why Read This Report

Despite widespread adoption and organizational acceptance of social media, marketers still struggle with how to build a business case to secure resources for social marketing. This report of the social marketing playbook is an update of "The ROI Of Social Marketing," originally issued to clients on June 20, 2012, and gives marketing leaders practical guidance on when and how to build a business case for social. You'll learn how to successfully articulate the desired outcomes of social initiatives to key stakeholders by showing how social complements the marketing mix.
US $ 499
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TABLE OF CONTENTS

  • Marketers Struggle To Secure Resources For Social Initiatives
  • Create A Comprehensive Business Case To Advance Your Initiative
  • RECOMMENDATIONS

    Know Your Audience Before You Make Your Case
  • Supplemental Material
  • Related Research Documents