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For Marketing Leadership Professionals

The Re-Emergence Of The PC As A Proper Gaming Platform

July 09, 2009

By Paul Jackson, Abe Garon with J. P. Gownder, Erik Hood

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Why Read This Report

Consumer behaviors are becoming increasingly mobile, and many are almost continuously connected to the Internet. Along with the move toward downloadable content, this trend will allow the PC to play an increasingly important role in the video gaming market. Changes in gaming content delivery will move video gaming into the PC's wheelhouse and allow consumer product strategists to start cashing in on an enormous addressable PC gaming market. However, getting consumers to pay for PC games is going to require a change of habit.
Tags: Consumer Electronics & Technology, Consumer Mobile Devices, Consumer PCs, eCommerce, Game Platforms, Gaming, Go-To-Market Strategies, Manufacturing, Media & Entertainment, Mobile Channel for Consumers, Mobile Entertainment, Online Gaming, Product & Solutions Strategies, Technology Product Strategies
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