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For Customer Insights Professionals

The Road To Digital Intelligence

Gaming Analytics Illustrates The Path To Digital Intelligence Maturity

April 27, 2012

By Joe Stanhope with Dave Frankland, Michelle Dickson

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Why Read This Report

As consumers effortlessly move across digital touchpoints and as marketing campaigns span channels, the need for comprehensive analytics has never been greater. But practitioners struggle to break free of legacy analytics approaches that weren't designed to handle the complexity of today's multichannel interactions, exploding data volumes, and challenges in fostering direct connections between analytics and action. Customer intelligence (CI) professionals should look to the gaming industry as a model of digital intelligence and utilize a road map to guide a holistic implementation strategy.
Tags: Customer Analytics, Customer Intelligence Strategy and Process, Gaming, Marketing & Strategy, Usability Testing
US $ 2495
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TABLE OF CONTENTS

  • Digital Intelligence Isn't A Quick Fix
  • Gaming Analytics Provides A Model For Digital Intelligence
  • Guide Your Digital Intelligence Initiative With A Road Map

  • RECOMMENDATIONS

    Constant Innovation Is The Name Of The Game
  • Supplemental Material
  • Related Research Documents
 
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