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Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
Your business cares about outcomes, not technologies. Thus, it isn't enough to empower your developers and workers with the latest cloud, mobile, and analytics technologies. You must also invest in service management, a practice rooted in product marketing and management, to deliver customer results and satisfaction. Unfortunately, the customer focus of service management is often lost when applied to information technology, producing the well-known discipline of IT service management (ITSM). To ...
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