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For CIO Professionals

The Shift To Product Development Services 2.0 Is On – A BT Futures Report

Vendors Need To Make Key Investments In Go-To-Market And Solution-Based Approaches To Emerge As Leaders

May 04, 2012

By John C. McCarthy, Charles Green with Sarah Musto, Michael Yamnitsky

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Why Read This Report

The product development services market is currently undergoing a fundamental move to a more proactive, solution-based approach, which Forrester defines as product development services 2.0 (PDS 2.0). This report examines this ongoing evolution and identifies the key challenges providers face in pivoting to this new model successfully. It assesses the best practices and strategic investments required in areas such as IP and solution accelerator development, new sales practices, and domain-led solution engineering. And finally, we've provided a self-assessment tool that will help services firms understand their evolution as well as the sophistication of their PDS 2.0 offerings.

Tags: Go-To-Market Strategies, IT Services, Marketing & Strategy, New Product Development, Offshore Product Development, Offshore Services, Outsourcing, Product & Solutions Strategies, Product Management, Tech Sector Economics, Technology, Technology Product Strategies, Vendor Alliances & Partnerships
US $ 2495
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TABLE OF CONTENTS

  • Product Development Services 2.0 Emerge
  • Best Practices Help Knock Down PDS 2.0 Hurdles
  • Assess Your Readiness For PDS 2.0

  • RECOMMENDATIONS

    Scoring Dictates Investment Strategy
  • Supplemental Material
  • Related Research Documents
 
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