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Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
Business as we know it is changing. The next generation of market-leading organizations will digitize their enterprise model with new capabilities enabled by social technologies. But many of today's social technology initiatives fall well short of their transformational potential. Smart business and technology leaders are rethinking business strategy to create a "social business" — moving beyond linear, process-driven organizations to create new, dynamic, networked businesses that focus on ...
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