Forrester

DESCRIPTION

Free access to and sharing of ideas is the hallmark of the digital age. Today, your customers, partners, and employees can share ideas and opinions that can affect your business and, on a broader scale, the course of nations. Not convinced? Check out the Arab Spring — a movement partially empowered by Twitter and Facebook. Organizations unable to participate in this burgeoning marketplace of ideas risk being left behind by fast-moving competitors and markets. So, the question for CIOs is simple: What have you done to empower your workers with the knowledge they need to create, innovate, and advocate for your offerings on a global stage? This webinar discusses how those in the office of the CIO can help their organizations become social businesses.

Agenda:

• Why Organizations Must Become Social To Succeed In Today's Business Environment
• Why IT And Business Leaders Have Failed To Make The Transition To Open Information Sharing
• What The Path Forward Is For Building Global, Social Organizations

Vendors Mentioned: IBM, Jive, Microsoft, salesforce.com, and Yammer.