FOR Customer Insights PROFESSIONALS

The Social Intelligence Playbook


Leverage Social Data To Elevate Customer Intelligence




Social media's prevalence across the Web gives consumers and brands a new way to connect online. But while most businesses know the importance of social media, most are missing opportunities by not capturing and analyzing the data generated in social channels. Social intelligence — the process of driving business strategy with the data that social media creates — is a critical aspect of adaptive, customer-obsessed businesses. Forrester's social intelligence playbook addresses the foundations ...

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PLAYBOOK RESEARCH

Overview: Leverage Social Data To Elevate Customer Intelligence
Vision: Defining Social Intelligence
Landscape: The Social Intelligence Market Is Immature
Business Case: The Total Cost Of Listening
Assessment: Evaluate And Evolve Social Intelligence
Road Map: The Road Map To Integrated Social Intelligence
Organization: Design A Social Intelligence Function
Processes: How To Make Social Media Data Actionable
Tools And Technology: The Enterprise Listening Platform Landscape
Performance Management: Ten Steps To Successful Social Intelligence Measurement
Continuous Improvement: The Keys To A Social Intelligence Command Center
Organization: Design A Social Intelligence Function
Performance Management: Ten Steps To Successful Social Intelligence Measurement
Processes: How To Make Social Media Data Actionable
Overview: Leverage Social Data To Elevate Customer Intelligence
Vision: Defining Social Intelligence
Landscape: The Social Intelligence Market Is Immature
Assessment: Evaluate And Evolve Social Intelligence
Road Map: The Road Map To Integrated Social Intelligence
Continuous Improvement: The Keys To A Social Intelligence Command Center
Tools And Technology: The Enterprise Listening Platform Landscape
Business Case: The Total Cost Of Listening

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Forrester Playbooks

Playbook frameworks guide your critical decisions with integrated reports, tools, and objective insights. See how Playbooks align to your critical business initiatives, delivering integrated reports, tools, and guidance for your key decisions. Watch the video.

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With mobile, social, and other technologies shifting power directly to the consumer, setting a clear strategic course has never been more challenging for marketing leaders. Learn how Forrester Consulting can help.