FOR Customer Insights PROFESSIONALS

The Social Intelligence Playbook


Leverage Social Data To Elevate Customer Intelligence




Social media's prevalence across the Web gives consumers and brands an always-on way to connect online. But while most businesses know the importance of social media, many miss opportunities by not capturing and analyzing the data generated in social channels. Social intelligence — consumer and business insights derived from social media channels, used to drive business strategy and answer business questions — is a critical aspect of adaptive, customer-obsessed businesses. Forrester's ...

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PLAYBOOK RESEARCH

Landscape: The Social Intelligence Market Is Immature
Road Map: The Road Map To Integrated Social Intelligence
Organization: Design A Social Intelligence Function
Processes: How To Make Social Media Data Actionable
Tools And Technology: The Enterprise Listening Platform Landscape
Performance Management: Ten Steps To Successful Social Intelligence Measurement
Continuous Improvement: Unleash Social Listening Data's Potential
Continuous Improvement: Unleash Social Listening Data's Potential
Organization: Design A Social Intelligence Function
Performance Management: Ten Steps To Successful Social Intelligence Measurement
Processes: How To Make Social Media Data Actionable
Landscape: The Social Intelligence Market Is Immature
Road Map: The Road Map To Integrated Social Intelligence
Tools And Technology: The Enterprise Listening Platform Landscape

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Evolve your strategy.

With mobile, social, and other technologies shifting power directly to the consumer, setting a clear strategic course has never been more challenging for marketing leaders. Learn how Forrester Consulting can help.