Leverage Social Data To Elevate Customer Intelligence
Social media's prevalence across the Web gives consumers and brands a new way to connect online. But while most businesses know the importance of social media, most are missing opportunities by not capturing and analyzing the data generated in social channels. Social intelligence — the process of driving business strategy with the data that social media creates — is a critical aspect of adaptive, customer-obsessed businesses. Forrester's social intelligence playbook addresses the foundations ...
Playbook frameworks guide your critical decisions with integrated reports, tools, and objective insights. See how Playbooks align to your critical business initiatives, delivering integrated reports, tools, and guidance for your key decisions. Watch the video.
Evolve your strategy.
With mobile, social, and other technologies shifting power directly to the consumer, setting a clear strategic course has never been more challenging for marketing leaders. Learn how Forrester Consulting can help.