FOR Customer Insights PROFESSIONALS

The Social Intelligence Playbook


Leverage Social Data To Elevate Customer Intelligence




Social media's prevalence across the Web gives consumers and brands a new way to connect online. But while most businesses know the importance of social media, most are missing opportunities by not capturing and analyzing the data generated in social channels. Social intelligence — the process of driving business strategy with the data that social media creates — is a critical aspect of adaptive, customer-obsessed businesses. Forrester's social intelligence playbook addresses the foundations ...

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PLAYBOOK RESEARCH

Overview: Leverage Social Data To Elevate Customer Intelligence
May 17, 2012 | Zach Hofer-Shall
Vision: Defining Social Intelligence
May 18, 2012 | Zach Hofer-Shall
Landscape: The Social Intelligence Market Is Immature
May 17, 2012 | Zach Hofer-Shall
Business Case: The Total Cost Of Listening
April 09, 2012 | Zach Hofer-Shall
Assessment: Evaluate And Evolve Social Intelligence
May 17, 2012 | Zach Hofer-Shall
Strategic Plan: Driving Toward Social Intelligence Maturity
Coming May
Road Map: The Road Map To Integrated Social Intelligence
May 16, 2012 | Zach Hofer-Shall
Organization: Design A Social Intelligence Function
March 07, 2013 | Dave Frankland
Processes: How To Make Social Media Data Actionable
June 18, 2012 | Zach Hofer-Shall
Tools And Technology: The Enterprise Listening Platform Landscape
April 24, 2012 | Zach Hofer-Shall
Performance Management: Ten Steps To Successful Social Intelligence Measurement
November 30, 2012 | Zach Hofer-Shall
Benchmarks: The State Of Social Intelligence, 2012
May 21, 2012 | Zach Hofer-Shall
Continuous Improvement: The Keys To A Social Intelligence Command Center
May 17, 2012 | Zach Hofer-Shall
Strategic Plan: Driving Toward Social Intelligence Maturity
Coming May
Organization: Design A Social Intelligence Function
March 07, 2013 | Dave Frankland
Performance Management: Ten Steps To Successful Social Intelligence Measurement
November 30, 2012 | Zach Hofer-Shall
Processes: How To Make Social Media Data Actionable
June 18, 2012 | Zach Hofer-Shall
Benchmarks: The State Of Social Intelligence, 2012
May 21, 2012 | Zach Hofer-Shall
Overview: Leverage Social Data To Elevate Customer Intelligence
May 17, 2012 | Zach Hofer-Shall
Vision: Defining Social Intelligence
May 18, 2012 | Zach Hofer-Shall
Landscape: The Social Intelligence Market Is Immature
May 17, 2012 | Zach Hofer-Shall
Assessment: Evaluate And Evolve Social Intelligence
May 17, 2012 | Zach Hofer-Shall
Road Map: The Road Map To Integrated Social Intelligence
May 16, 2012 | Zach Hofer-Shall
Continuous Improvement: The Keys To A Social Intelligence Command Center
May 17, 2012 | Zach Hofer-Shall
Tools And Technology: The Enterprise Listening Platform Landscape
April 24, 2012 | Zach Hofer-Shall
Business Case: The Total Cost Of Listening
April 09, 2012 | Zach Hofer-Shall

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