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For Marketing Leadership Professionals

The Social Technographics® Profile of Voters – A Social Computing Report

December 07, 2007

By Josh Bernoff with Cynthia N. Pflaum, Scott Wright

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Why Read This Report

How should candidates use social technologies? We analyzed the Social Technographics® profile of voters and found that Democrats participate in social technologies more, especially backers of Barack Obama. Republicans are less active, except for Mitt Romney's supporters. Interactive marketers can learn from the rapid, responsive activity of these political campaigns: evaluate your supporters' capabilities before proceeding; develop programs to reach out, even if your brand's profile is heavy on Spectators; and learn to recover quickly from mistakes.
Tags: Brand & Product Web Sites, Consumer Electronics & Technology, Customer Experience Management, eCommerce, eCommerce Adoption, Emerging Media, Emerging Methods, Government, Interactive Marketing Strategy and Process, Social Computing, Social Marketing, Social Media, Web 2.0, Web Design & Usability
US $ 499
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