CLIP THIS INQUIRY

Select a group:

Group Name
Create New GroupClip

CLIP THIS FLOW

Select a group:

Group Name
Create New GroupClip

For eBusiness & Channel Strategy Professionals

The State Of Canadian Mobile Financial Services: 2011

Adoption Of Mobile Banking Is Heating Up And Portends Future Use Of Mobile Investing And Insurance Services

August 10, 2011

By Brad Strothkamp, Peter Wannemacher with Ellen Carney, Amelia Martland, Myriam Da Costa

  • 675 downloads
  • 0 comments
  • Rating:

Why Read This Report

Most of the "big five" banking providers have now launched mobile offerings, and clients are responding. Consumer adoption of mobile banking in Canada has risen sharply from just 1% in 2008 to 9% at the end of 2010. Adoption of mobile investing, mobile trading, and mobile insurance, however, remains scant. As Canadian consumers in greater numbers move to smartphones and discover the advantages of the mobile channel, mobile banking will pave the way for adoption of further mobile financial services activities. These will include mobile investing and trading, mobile services for insurance clients, and mobile payments, as well as banking functionality that goes beyond basics like accessing account information. Mobile strategists at financial services providers should prepare by developing mobile-only functionality, designing mobile services with an eye toward usability, and making sure mobile websites offer the same value to clients as native smartphone apps.
Tags: Banking, Consumer Mobile Activities, Consumer Mobile Devices, Contactless & Mobile Payments, eCommerce, Financial Services, Insurance, Investments, Mobile Banking, Mobile Channel for Consumers, Retail Payments
US $ 2495
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.

TABLE OF CONTENTS

  • Mobile Banking Use Keeps Climbing, While Mobile Investing And Insurance Lag
  • Growth In Mobile Banking Portends Demand For Mobile Services In The Future

  • RECOMMENDATIONS

    eBusiness Execs: Prepare For An Expanding Mobile Financial Services Market
  • Supplemental Material
  • Related Research Documents

TOOLS & TEMPLATES

  • Best Practice Assessments:

    Information-Based Features Still Top The List, But Many Use Transactional Functionality

 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart