Why Read This
This report is our annual overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and our ForecastView data. We analyzed technology usage and interest in the core EU-5 countries: France, Germany, Italy, Spain, and the UK. We have included forecasts for the online population as well as for smartphone and tablet users. Our analysis shows that while European consumers in each country incorporate technology in their lives, there are major differences between the countries in their level of Internet adoption, technology usage, and sophistication.
Tags: B2C eCommerce, Benchmarks, Consumer Electronics & Technology, Consumer Mobile Activities, Consumer Mobile Devices, Consumer Mobility, Customer Experience Management, eCommerce, Gaming, Online Shopping, Smartphones, Social Computing, Tablets, Television, Web 2.0