For Marketing Leadership Professionals

The State Of Consumers And Technology: Benchmark 2013, Europe

European Consumer Technographics®

    Why Read This Report

    This report is our annual overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and our ForecastView data. We analyzed technology usage and interest in the core EU-5 countries: France, Germany, Italy, Spain, and the UK. We have included forecasts for the online population as well as for smartphone and tablet users. Our analysis shows that while European consumers in each country incorporate technology in their lives, there are major differences between the countries in their level of Internet adoption, technology usage, and sophistication.

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    TABLE OF CONTENTS

    • European Consumers Show Distinct Technology Usage Patterns
    • Supplemental Material