About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
Forrester surveyed Customer Experience professionals in Q4 2008 about a number of topics including their obstacles to improving customer experience and their firms' reactions to the recession. We examine their responses from that survey and recent consumer surveys and overall customer experience trends to discuss the outlook for customer experience in 2009.
Agenda:
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