For CMO Professionals

The State Of Customer Life-Cycle Marketing, 2013

Why Read This Report

Making the transition to a marketing strategy that is based on the customer life cycle demands significant changes to marketing strategy, organization, analytics, measurement, and technology. We surveyed 80 senior marketers using our customer life-cycle maturity assessment to establish the current state of efforts to put the customer at the center of marketing activities. CMOs should use this report to benchmark their current customer life-cycle marketing performance against marketing peers' and use the results to optimize for greater success.
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