For Application Development & Delivery Professionals

The State Of Digital Experience Delivery, 2014

    Why Read This Report

    Forrester recently surveyed 148 technology, marketing, and business professionals with decision-making roles in digital experience (DX) delivery technologies, and asked them about their strategies for the coming 12 months. Enterprises overwhelmingly plan to continue investing in digital experience technologies, with a clear emphasis on multichannel next-generation personalized delivery and analytics. It's not just a story where marketing is king. Instead, we found that with the growing complexities around digital experience technologies, marketing, technology management, and the business increasingly work with outside services firms to develop and deliver experiences. This report dives into Forrester's February 2014 Global Digital Experience Delivery Online Survey, exploring issues such as organizational models, technology priorities, and agency and systems integrator (SI) outsourcing.
    US $ 499
    Become A Client

    Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

    Already A Client?
    Log in to read this document.

    TABLE OF CONTENTS

    • Many Groups Own Digital Experience Delivery Decisions
    • People Issues Remain A Top Challenge
    • Investment In Technology Increases . . . But Not Fast Enough
    • Services Partners Must Step Up DX Strategy And Integration
    • WHAT IT MEANS

      Your Organizational Transformation Is Just Getting Started
    • Supplemental Material
    • Related Research Documents