Forrester Research : Webinar : The State Of Lead-To-Revenue Management: Advice For Tech Marketers On Moving From Current To Better Practices

FOR Sales Enablement PROFESSIONALS

WEBINAR: The State Of Lead-To-Revenue Management: Advice For Tech Marketers On Moving From Current To Better Practices

Thursday, June 21, 2012
Downloads: 62
Comments:
Rating:

Presented by Lori Wizdo

Categories: B2B Marketing, Lead Generation, Lead Management, Technology Product Strategies, Marketing & Strategy, Marketing Automation

DESCRIPTION

When your peers approach Forrester Research with inquiries about lead to-revenue management (L2RM), they are wrestling with the tougher challenges. They have questions about how to set strategy and goals, how to define and structure processes, how to manage change, and much more. In this presentation, Ms. Wizdo will reprise the client inquiries that Forrester fielded in the last two quarters — along with the advice that Forrester has given. The inquiries, in companion with data from Forrester's Marketing Operations And Investment Survey, Q4 2011, reveal the baseline of current practice, so you can assess your own L2RM maturity. Forrester's insight and advice can help you get started, or move faster, with fewer slip-ups, on your own journey — whether you're implementing, refining, or automating the L2RM process.

Agenda: