FOR Sales Enablement PROFESSIONALS

WEBINAR: The State Of Lead-To-Revenue Management: Advice For Tech Marketers On Moving From Current To Better Practices

  • Thursday, June 21, 2012
  • Downloads: 66

DESCRIPTION

When your peers approach Forrester Research with inquiries about lead to-revenue management (L2RM), they are wrestling with the tougher challenges. They have questions about how to set strategy and goals, how to define and structure processes, how to manage change, and much more. In this presentation, Ms. Wizdo will reprise the client inquiries that Forrester fielded in the last two quarters — along with the advice that Forrester has given. The inquiries, in companion with data from Forrester's Marketing Operations And Investment Survey, Q4 2011, reveal the baseline of current practice, so you can assess your own L2RM maturity. Forrester's insight and advice can help you get started, or move faster, with fewer slip-ups, on your own journey — whether you're implementing, refining, or automating the L2RM process.

Agenda:

  • 2012 Investment Plans In L2RM
  • Executive Leadership Issues In L2RM
  • Marketing Execution Issues In L2RM
  • The Impact Of Marketing Automation On L2RM

Related Research

US $250
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this webinar.

Technical Information

You’ll receive an email with dialing and WebEx instructions prior to the Webinar.

Webinar FAQs

See the Webinar FAQs for answers to technical and other Webinar questions.