Why Read This
Mobile banking continues to gather momentum across developed countries, fueled by rising smartphone use and the steadily improving supply of mobile banking from banks in North America, Europe, and Australasia. As consumers become more familiar with mobile banking, their use of it is progressing from simple functionality like account balances and ATM locators to transactions like bill payments and account transfers. We expect mobile banking to grow strongly over the next few years, but digital banking teams will have to overcome many challenges to achieve that growth. This landscape report forms part of our mobile banking strategy playbook and is intended to help eBusiness and channel strategy professionals understand the most important trends in retail mobile banking in developed economies.
Tags: Banking, Consumer Mobile Adoption, Consumer Mobility, Contactless & Mobile Payments, eCommerce, Financial Services, Marketing & Strategy, Mobile Banking, Online Banking, Online Financial Products & Services, Retail Payments