Why Read This
About one in eight European Net users with a mobile phone use mobile banking today — with SMS account alerts being the most common type. Today's users are early adopters who use mobile banking as a complement to other channels like (PC-based) online banking — mainly to check balances and view recent transactions. Holdouts say that they don't see the value, can wait to use other channels, and have security concerns. More Europeans will access their accounts from their mobiles in the coming years thanks to a range of factors like: smartphones becoming the norm; more widely available, all-you-can-eat data plans; and more compelling content. Today's iPhone and BlackBerry users are already nearly three times as likely to use mobile banking as other mobile phone users. We believe the time is right for eBusiness and channel strategy executives to update their mobile banking strategies.