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For eBusiness & Channel Strategy Professionals

The State Of Mobile Technology Adoption

A Benchmarking Guide For eBusiness Professionals

October 03, 2012

By Julie A. Ask with Ted Schadler, Jeffrey S. Hammond, Thomas Husson, Patti Freeman Evans, Kelland Willis, Douglas Roberge

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Why Read This Report

Mobile technology for both hardware and software is experiencing a frenetic pace of change. What table stakes or "being in the game" means is constantly moving. eBusiness professionals have procured the budgets they need to migrate existing digital services to the smaller screen, but few are funding the bigger, longer-term opportunities associated with more sophisticated services. Evolving technologies such as HTML5, middleware platforms, and tactics like responsive design have rescued eBusiness professionals to date by mitigating complexity and lowering costs. This report will assist eBusiness professionals in benchmarking their mobile technology offering against the wider industry.
Tags: Client Computing Hardware, Client Systems, Consumer Mobile Activities, Customer Experience Management, eCommerce Platforms & Technologies, Enterprise Mobility, IT Infrastructure & Operations, Mobile Application Development, Mobile Application Platforms, Mobile Channel for Consumers, Mobile eCommerce, Mobile Operating Systems, Mobile Software & Platforms, Mobile Web, Multichannel Customer Experience
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TABLE OF CONTENTS

  • Building Mobile Services Remains Challenging Despite More Expertise
  • eBusiness Professionals Are Tackling These Challenges Head On
  • With No Magic Bullet, eBusiness Pros Must Continue To Grind It Out
  • Supplemental Material
  • Related Research Documents
 
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