For eBusiness & Channel Strategy Professionals

The State Of Retailing Online 2010: Marketing, Social Commerce, And Mobile

    Why Read This Report

    The annual fielding of "The State of Retailing Online," a Shop.org study conducted by Forrester Research, asked Web retailers to share levels of interactive marketing spend, effectiveness of social commerce initiatives, and investment in mobile activity. This report is the first of two parts of the series produced by Forrester in partnership with Shop.org.
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    TABLE OF CONTENTS

    • Web Retailers Continue To Experience Double-Digit Year-Over-Year Growth
    • RECOMMENDATIONS

      Tried And True Beat Fancy And New
    • Supplemental Material
    • Related Research Documents