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For eBusiness & Channel Strategy Professionals

The State Of Retailing Online 2011: Marketing, Social, And Mobile – A Social Computing Report

June 03, 2011

By Sucharita Mulpuru with Benjamin Zeidler, Douglas Roberge

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Why Read This Report

While eCommerce continues to grow and take market share from the physical retail channel, retailers also look to experiment with new approaches to their web businesses such as social commerce and mobile selling. Both of those tactics have generated only single digits in sales for most retailers but promise to capture more marketing dollars in the year to come as web retailers anticipate big gains from those channels in the coming months. Many retailers said they were planning to add custom stores on social networks and incorporate features like ratings and reviews onto their mobile sites.
Tags: B2C eCommerce, Consumer Mobile Devices, Customer Experience Management, Email Marketing & RSS, Emerging Methods, Interactive Marketing Strategy and Process, Mobile Channel for Consumers, Mobile Marketing, Mobile Web, Multichannel Customer Experience, Online Advertising, Online Shopping, Search Marketing, Social Computing, Web 2.0
US $ 499
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TABLE OF CONTENTS

  • Online Growth Accelerates For Multichannel Retailers

  • RECOMMENDATIONS

    Don't Be Swept Up By The Hype Around Social And Even Mobile
  • Supplemental Material
  • Related Research Documents

TOOLS & TEMPLATES

  • Models & Calculators:

    Year-Over-Year Growth Of Web Retailers

  • Models & Calculators:

    Key Mobile Metrics

  • Models & Calculators:

    Marketing Budgets In 2010

  • Models & Calculators:

    Top Customer Acquisition Sources

  • Models & Calculators:

    Areas Of Increase In Marketing Spend

  • Models & Calculators:

    Social Marketing Strategies

  • Models & Calculators:

    Facebook Is Used For Brand Building Not Driving ROI

  • Models & Calculators:

    Development Process For Retailers' Mobile Strategy

  • Models & Calculators:

    Overall Mobile Presence

  • Models & Calculators:

    Smartphones And Tablets Aim To Drive Customers To Websites And Physical Stores

 
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